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Concept 2 Store—formerly B Gifted.
Concept 2 Store—formerly B Gifted.
Concept 2 Store is the new name formerly known as B Gifted.
With over 25 years of comprehensive experience, I provide instructive and detailed support tailored for small independent start ups to larger more established brands within the gift and stationery sector. My career has taken me from concept development in Creative Studios to Product Management and then into Sales supplying independent retail and National Groups. During this journey I took some time to run my own B2C gift company where I learnt with hands on experience the demands of running a business on my own, from sourcing product to website commerce and social media engagement.
My approach is precise and educational, focusing on considered product development, and market research for strong launches & growth.
Fi Burge - Concept 2 Store Consultancy

After an initial Free Discovery Call, which allows you to see if my services work for your business, we then book in a1:1 meeting that provides Product Clarity and Market Positioning.

Following your initial Product Clarity One to One, you may choose to continue with ongoing product support. Regualar 1:1 meeetings provide the structure, accountability and experienced guidance to keep your projects moving forward.

Trade shows are a valuable opportunity to connect with customers, strengthen relationships and introduce new products. If you need additional support on your stand, I can become an extension of your sales team, bringing over 25 years of experience in selling, product presentation and customer engagement to help you make the most of every conversation.

Interactive workshops combining product development with practical sales experience. Learn how to create products your customers will love, identify the right audience, and build the confidence to engage, follow up and grow lasting customer relationships.
Alternatively you may be interested in
Founded by Fi Burge in 2024, this community brings independent creative businesses together to exchange ideas, share experience and build connections in a welcoming, informal setting.
Through online and in-person events, industry guest speakers and practical discussions, it connects product businesses with the professionals who support them. From start-ups to established brands, everyone is welcome to find inspiration, support and people who understand their business.
Non Members & Memberships.
In person events are currently held in The Cotswolds with plans for other UK locations. Tickets can be purchased to attend via Eventbrite.

Guidance, not guesswork.
This will give you a chance to see if Concept 2 Store Services are right for your business.
B Gifted Limited. Cheltenham, Gloucestershire.
Meetings can be online or in person depending on location.
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